Mejuri —
Where It Begins

Jewelry has always been seen as the final touch, an afterthought. Mejuri wanted to change that, to get people to see jewelry as the main character – the essential element to your style and the way you show up in the world everyday. We created a campaign meant to change behaviors and mindsets, and show people that that their day, their look, their vibe starts with the pieces they choose to reach for first. It’s where it all begins.