Walmart —
Kacey Lee

Welcome to the Middle of Nowhere is a fashion campaign for the Kacey Musgraves x Lee Denim collection, exclusively at Walmart. Inspired by Kacey’s small-town Texas roots, we reclaimed “the middle of nowhere” as a place of confidence and self-expression—bringing the collection to life through a distinctly Kacey take on denim, individuality, and being exactly who you are, where you’re supposed to be.

Credits

Agency: Walmart Creative Studios
GCD: Jillian Haney
CD: Jill Lin
Creative Leads: Samantha Evers, Leigh McCarron & Diana Albrecht
Creative Support: Alix Light, Jeane Kim
Director + Photographer: Luke Gilford
DP: Marz Miller
Stylist: Noah Chantos
Hair: Tiago
Makeup: Sara Tagaloa
Production Design: Tyler Evans
Production: Jandy Productions