Yard Mother’s Day —
Leave Mom the F*ck Alone
Moms have always been superheroes, but over the past year they took on even more. From personal chefs and chauffeurs to teachers and home entertainers, moms have been doing it all, all on top of their 9 to 5s. So we decided to give moms what they really wanted for Mother’s Day: alone time. Our campaign brought a little levity and humor to a situation that needed it, while giving back to other moms in need.
We created a series of social-friendly acronyms to make mom speak a little easier.
And launched a website, selling LMTFA digital and physical merch and donating it to mothers in need through Every Mother Counts.
Created with Yard NYC
Art Directed with Mirelle Majas