Rent the Runway —
Renting is Everything

Rent the Runway wanted to show the world that they’re more than just a pretty dress.
To get women to believe that Rent the Runway is for them and their everyday, we created an educational campaign that captures the magic of the brand experience. Through a series of short videos that highlight the value of RTR, we showed that renting is every designer of your dreams, every piece your outfit needs, every possibility for your everyday. Renting is everything.