Wrangler —
For the Ride of Life

Wrangler, an iconic American brand, needed a global campaign that captured the courage that we’ve all had to find in our lives. “For the Ride of Life” embraces Wrangler’s innate cowboy spirit and the optimism and resilience that comes along with it — celebrating those who live life with joy and courage no matter where the ride takes them. We wanted to inspire people everywhere to live freely and have fun while doing it. Because no matter who you are or where you’re from, courage is what makes you thrive and life is all about enjoying the ride.