Target —
Holiday Promo

While promo work is often some of the most important to clients, when it comes to the creative, it isn’t known for being the most glamorous. For Target’s Holiday Promo work we wanted to raise the bar and create a campaign that was dynamic, engaging, and undeniably Target. Taking cues from Target’s iconic branding, we worked with Sing Sing to create a rich world with real life-size illuminating sets and in-camera rigging that brought our products to life — enhancing every detail and putting them front and center every step of the way.